CONCEPTUAL
PRODUCT DESIGN
2009

iArtistLondon

iartistlondon.com
iArtistLondon is  a conceptual brand that allows the customer to recreate and personalize copies of contemporary masterpieces.  Is more than just an online company with a webshop; it invites reflection upon the current state of the elitist art world and how production seems to be strongly directed by the market. It also appeals to society’s need to customize and possess these elements.
www.iartistlondon.com


iHirst, 2009, 7 x 10 1/2 x 9 inches

iHirst, 2009, 7 x 10 1/2 x 9 inches

iArtistLondon is a new and innovative company with a wide selection of Do-It-Yourself high art products. Everyone is invited to recreate their own personalized copy of contemporary masterpieces without having any formal training or experience in arts. The product range includes works from famous artists such as Young British Artists (YBA) Damien Hirst, Tracy Emin and Rachel Whiteread, street artist Banksy and legendary photographer William Eggleston. YBA sculpture kits have all the materials, tools and step by step instructions needed to produce your own works of art at a fraction of their price. The series of vending machines dedicated to street artist Banksy present a range of stencils and spray-can packages ready to be used.
iArtistLondon is more than just an online company with a webshop; it invites reflection upon the current state of the elitist artworld and how production seems to be strongly directed by the market. It also appeals to society’s need to customize and possess these elements. We seem to focus on our individuality, yet we are all directed into the same type of consumerism.

 iArtistLondon raises questions of contemporary arts’ place in society, exposing the economics behind collecting, selling and buying art and criticizing the celebrity status of some artists. By doing so it deals with the notion of the replica vs. the original and how they are valued by the art market. Specially when the actual pieces are not executed by the artists themselves, but by their assistants. It what sense would it be different for the general public to create their own version? The artist is an entrepreneur that exchanges the studio for the factory.

If the artworld is not different from any other type of business and art has become a commodity, iArtistLondon intends to make a statement by celebrating this.


iEmin, 2009, 28 x 11 x 11 inches

iEmin, 2009, 28 x 11 x 11 inches


iQuinn, 2009, 8 x 13 x 9 inches

iQuinn, 2009, 8 x 13 x 9 inches


iWhiteread, 2009
iWhiteread, 2009


iBanksy, 2009


iBanksy Machine, 2009